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Snow-capped peaks, a fairy-tale Old Town, and an unbeatable mix of adventure and culture—Innsbruck is where Alpine charm meets city sophistication.
Highlights
Ski and city in one trip – Hit the slopes by day and explore a vibrant city by night.
Jaw-dropping scenery – The Nordkette mountain range frames Innsbruck like a real-life postcard.
Imperial history meets modern vibes – Think grand palaces, medieval streets, and cutting-edge architecture.
A foodie’s dream – Austrian classics, mountain hut feasts, and high-end dining make every meal an event.
Getting around
Innsbruck is an incredibly easy city to navigate, making it a perfect choice for a city break. The Innsbruck Card is a must if you want unlimited public transport access and free entry to many attractions. The IVB public transport network covers buses and trams that run frequently, ensuring you can hop from one end of the city to the other with ease. For those keen on skiing, the Nordkettenbahn cable car whisks you from the city centre to the mountains in just 20 minutes. Prefer to explore on foot? The compact Old Town is a dream for strolling, while cyclists can take advantage of Innsbruck’s well-maintained bike paths.
Things to do for families in Innsbruck
Innsbruck is packed with fun for the whole family. Alpenzoo is a must-visit, home to over 150 animal species native to the Alps, from lynxes to golden eagles. If your little ones have energy to burn, the Bergisel Ski Jump is a thrilling spot to watch daredevil ski jumpers take flight, plus the panoramic views from the top are incredible.
For something a little more hands-on, take a ride on the Stubai Glacier cable car, where the whole family can enjoy snow fun—even in summer. Kids will also love the Swarovski Crystal Worlds, a magical, interactive museum that feels like stepping into a glittering fantasy land. And if you're visiting in winter, Innsbruck’s Christmas markets are a wonderland of twinkling lights, festive treats, and plenty of opportunities for a steaming mug of hot chocolate.
Things to do for couples in Innsbruck
Romance is easy to find in Innsbruck. Start with a stroll through the Altstadt (Old Town), where pastel-coloured medieval buildings, boutique shops, and candle-lit cafés create the perfect setting for hand-in-hand exploring. For breathtaking views, take a ride on the Nordkettenbahn cable car up to Hafelekar—watching the sunset over the mountains is nothing short of magical.
For a more cultural experience, visit Ambras Castle, a Renaissance palace with lavish halls, beautiful gardens, and an air of old-world romance. And if you’re in the mood for a truly unforgettable evening, book a table at one of Innsbruck’s fine dining restaurants, like Schöneck, where gourmet Austrian dishes and a cosy atmosphere make for the perfect date night.
Things to do for groups in Innsbruck
Travelling with friends? Innsbruck has plenty to keep your group entertained. If you’re feeling adventurous, Axamer Lizum and Nordkette offer top-tier skiing and snowboarding in winter, while summer brings epic hiking and mountain biking trails. Want to experience Innsbruck’s après-ski scene? Head to Hofgarten and Kater Noster, where cocktails and live music keep the party going.
For something more laid-back, why not challenge your friends to a bobsled ride at the Olympic Bobsleigh Run? You can race down the icy track just like a pro. Or, take things underground and visit Mutterer Alm Mountain Carts, where you can race downhill on gravity-powered go-karts—adrenaline guaranteed! If you’re up for a laugh, Innsbruck’s escape rooms, like EscapeGame Innsbruck, are a great way to test your teamwork skills while having a blast.
Things to do for foodies in Innsbruck
If you love food, Innsbruck will not disappoint. Start your day at the Markthalle, a lively indoor market where you can sample everything from fresh Alpine cheeses to Tyrolean speck (cured ham). For an authentic local experience, stop by a traditional gasthaus, such as Stiftskeller, and tuck into a plate of käsespätzle—Austria’s answer to mac and cheese.
For a more refined dining experience, Die Wilderin is a top pick, offering farm-to-table dishes with a modern twist. If you have a sweet tooth, you must try a slice of Sachertorte at Café Munding, one of Innsbruck’s oldest coffeehouses. And of course, no foodie trip is complete without sampling Austria’s famous schnapps—visit a local distillery like Tiroler Schnapsmuseum for a tasting session.